Google कोर अपडेट जनवरी 2020

हम Google Analytics को देखने में काफी समय व्यतीत करते हैं, और आम तौर पर यह पता लगा सकते हैं कि प्रमुख खोज इंजनों में कब परिवर्तन हुए हैं।

वे हमेशा टिंकरिंग और ट्विकिंग करते हैं, लेकिन लगभग हर 3 से 6 महीने में वे एक बड़ा रिलीज करते हैं।

जब ऐसा होता है तो हम आम तौर पर किसी एक SEO साइट पर जाते हैं यह देखने के लिए कि क्या कोई प्रभाव पड़ा है। इसलिए जब कुछ सप्ताह बाद Moz ने इसे जारी किया तो हमने सोचा कि इसे साझा करना एक अच्छा विचार होगा, और जो विश्लेषण उन्होंने किया।

First of all, don't panic! In part of our article on Search Engine Optimisation, we discussed the use of long tail key words and keeping content natural, these subjects  have just become even more important.

If you think you have taken a hit, then double check your analytics from mid January to confirm. It can be a bit hard to spot the changes as most people get a Christmas/New Year except retailers.

We've shared a snippet of our Google Search Console, if you don't have it then you really should sign up, or get your friendly web developer to ensure you are.

Analysing the data

Not everyone would of been hit negatively, and across our clients we have seen a rise in the number of visits and impressions. What has also been interesting is that all of them have been an expansion of the keywords they get picked up on rather than an increase in the number of impressions over the same keywords.

As you can see, we took a big hit around Christmas where a lot of people were off of work and therefore not looking at our blog. Early January then went back to normal for two weeks and then for the last three weeks we have made impressions in almost double the searches.

There is a great filter available on the data, and using combinations query and pages in the data below the graph give you a good idea of what pages are getting hit by particular searches.